Passing the Baton: Developing Millennial Leadership

by Olivia Casella | Jan 8, 2018 | Microlearning, Millennials, Small Business, Training

  “The children are our future” and people, “the future is now”!   The children are grown and have entered the workforce as the millennial generation.   One day, they’ll be where you are now, and that’s a scary thought. Employers need to start investing...

Local Optimization

by | Nov 5, 2015

Local Optimization Do your sales depend on foot traffic through the front door of your small business? If so, then local optimization is something you need to pay close attention to. Local optimization is a branch of online marketing that caters to small businesses...

101 Guide to Creating a Target Audience Marketing Index

by Olivia Casella | Sep 16, 2014 | Business Strategy, Buyer Personas, Digital Marketing, Internet Marketing, Marketing, Small Business

  The secret to having and sustaining a small business is informed target audience marketing. If you don’t know who your customers are or what they are interested in, you will waste a lot of money advertising to the wrong people. While there are limitless ways...

How to Prevent (And Recover From) Cyber Attacks Now

by Cazbah Staff | Feb 7, 2018 | Business Strategy, Digital Marketing, News, Technology, Website

  Data privacy is one of the hottest topics of the moment. With cyber attacks happening on a daily, weekly, and monthly basis, it’s more important now than ever to protect your company’s info. Read on to discover how to prepare for a cyber attack and how to...

10 Tips For Creating High Quality Content That Converts

by Cazbah Staff | Dec 21, 2017 | Content, Content Marketing, Customer Relations

  Your content marketing strategy should be focused on one thing; moving your prospect to the next step of the buying process. By providing your readers with valuable, high quality content that answers their questions and solves their problems, you stand a good...