by Olivia Casella | Dec 28, 2017 | Content Marketing, Digital Marketing, Millennials, Social Media, Website
What do we know about marketing to the millennial generation? The old methods just don’t work. I’m part of the Millennial generation and I can tell you that personally. Marketers have been trying to target young adults for several years, carefully...
by Olivia Casella | Jan 19, 2018 | Buyer's Journey, Content, Content Marketing, Customer Relations, Inbound Marketing, Reviews, Sales, SEO, Small Business
Unlike the Broadway musical of the same name, the AIDA that I am referring to is not the story of the timeless love between a Nubian princess and an Egyptian prince, but rather the 4 “timeless” fundamental elements of effective marketing...
by Charles (Chaz) Broersma | Jan 12, 2018 | Business Strategy, Marketing, Sales, SBA - Small Business Administration, Small Business
Small business form the backbone of the United States economy. Entrepreneurs are the advancers, risk takers, and believers that give us innovative new products and create the majority of new jobs for workers in our country. There’s a fair amount of...
by Dawn M. Smith | Sep 12, 2018 | Blogging, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing
One of the hardest, and most inconvenient, aspects of writing long form blog posts is finding that large chunk of time to sit down, research, and write. Most small business owners don’t have that kind of time to devote to content development themselves and may...
by Cazbah Staff | Feb 27, 2019 | Business Strategy, Employees, Small Business
For small businesses, finding quality talent can sometimes be a struggle. Small businesses have to compete with bigger businesses that can many times offer their perspective employees higher salaries, longer vacation times, fancier tech, or cushier offices....