by Charles (Chaz) Broersma | Nov 14, 2017 | Business Strategy, Customer Relations, Facebook, Internet Marketing, LinkedIn, Sales, Small Business, Social Media
Learning how to sell using social media takes finesse. Selling and social media go hand-in-hand – if handled correctly. Social media is a great way to connect with your customers, and bring in new ones. But it can also backfire and drive people away from...
by Cazbah Staff | Jul 6, 2018 | Internet Marketing, Website Analytics
Remember the late 90s TV commercial where a group of employees are standing around a computer, turn on their e-commerce web site for the first time and orders immediately start to pour in? So many in fact they don’t know how they are going to fulfill all those...
by Olivia Casella | Sep 28, 2018 | Business Strategy, Employees, Small Business, Time Management, Training
I work with many small business owners, and the number one complaint I hear is that they don’t have enough time to focus on their website, to write thorough content, promote their business, or complete every day taks. Oftentimes, business owners have a...
by Olivia Casella | Aug 13, 2018 | Business Strategy, Content, Email Marketing, Email Open Rate, Internet Marketing
When sending any marketing email the first hurdle that stands between you and your recipient is one small barrier- the email subject line. Many people don’t fully realize the power and impact the subject line of an email has on recipients. But think of it...
by Olivia Casella | Mar 31, 2014 | Blog, Business Strategy, Buyer Personas, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
Are your customers today just like your customers 10 years ago? Probably not. Because small business’ customers are continuously changing, small businesses must change marketing tactics as well. While keywords and SEO will always remain important, they...