by Cazbah Staff | Jul 31, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Design, Website Development
Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article below to learn...
by Cazbah Staff | Jul 20, 2018 | Internet Marketing, Sales, Small Business, Social Media, Technology, Video Marketing
Online video marketing is a popular marketing option for many businesses. Until recently, I have always been a bit cautious because of the time and cost of producing online videos versus the benefit received from such a marketing activity. In the last...
by Dawn M. Smith | Aug 23, 2019 | Digital Marketing, Key Performance Indicators
In the world of business, especially in a small or medium size business, there are very few practices that are set in stone. Of the things that are, even fewer are in the “indisputably needed to succeed” category. That said, it’s...
by Matt Smith | Nov 27, 2017 | Content, Content Marketing, Email Marketing, Email Open Rate, Marketing Data
Email marketing is still an effective strategy, but anyone who does it must implement tactics to improve the email open rates. Open rate or, read rate is, of course, the percentage of people who actually open the emails and engage in them instead of deleting or...
by Charles (Chaz) Broersma | Feb 2, 2018 | Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Marketing, Sales, Technology
As much as technology connects people, it also separates them. Advances like Facebook, Skype, Google Hangouts, and other online meeting tools are great ways to bring people together who are geographically separated, but at what point do we start using these...