by Olivia Casella | Jan 28, 2019 | Business Strategy, Content, Digital Marketing, Instagram, Internet Marketing, Marketing, Small Business, Social Ads, Social Media
Instagram has been silently taking over the social scene the past few years. With the growing number of active users, and inherent beauty of the platform, more and more businesses are starting to take advantage. However, Instagram for small business...
by Dawn M. Smith | Apr 25, 2018 | Business Strategy, Content, Content Marketing, Marketing, SEO, SERP
If you own or operate a business, then you already know how important search engine optimization (SEO) is to your success. It’s likely you’ve already created a list of keywords you include in almost every piece of content for the internet. You also have...
by Cazbah Staff | Aug 7, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...
by Cazbah Staff | Aug 15, 2018 | Blog, Blogging, Branding, Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing
Content marketing is one of the most effective ways to grow your network connections, develop your brand and source reputation, and connect with prospects. But, not everyone has the time to sit down and read an article or a web page. Yes, text is of course...
by Matt Smith | Jul 29, 2019 | Internet Marketing, Local SEO, SEO
It is well known that Google’s “Pigeon” update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though...