How to Get Started With PPI and PPC Ad Campaigns

by Cazbah Staff | Aug 7, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business

    Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...

Same Page Smarketing

by Olivia Casella | Jan 4, 2018 | Business Strategy, Customer Relations, Marketing, Sales

  The trick to unifying sales and marketing departments resides in good, old-fashioned communication. Now, sales and marketing departments can use state-of-the-art methods to facilitate that communication. By bringing good leadership principles together with top...

3 Ways to Resolve Duplicate Content Issues on Your Website

by Olivia Casella | Jul 31, 2014 | Content, Content Marketing, SEO, Website Development

In today’s modern era of information sharing and use on the internet, businesses need to be on top of any duplicate content issues that may arise. Not only could uncited, duplicate content hurt your credibility as a small business, it can also negatively impact...

Social Media

by | Nov 5, 2015

Social Media Social Media builds community and promotes communication between your prospects, customers, community members and yourself. Of particular importance is the immediate feedback loop, or voice-of-customer (VOC) data, that can be gained through an effective...

Why Small Businesses Need Online Lead Management Tools

by Cazbah Staff | Nov 5, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Analytics

74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don’t use an online lead management tool either, and that’s where the problem occurs.  It’s great when we get a customer who has an ecommerce...