by Cazbah Staff | Jan 9, 2018 | Business Strategy, Buyer Personas, Customer Relations, Small Business
If you own or operate a business, then having a clear idea of who your customer is can bring you a lot more success than you’re currently having. If you don’t, you could miss out on significant opportunities to grow your company. Furthermore, your...
by Charles (Chaz) Broersma | Nov 3, 2014 | Content, Digital Marketing, Google Analytics, Internet Marketing, Local SEO, Marketing, SEO, Small Business
In July of 2014, Google rolled out another search engine algorithm update, which soon became known as the “Pigeon Algorithm”. The purpose of that update is to provide more accurate and optimized search results based on location. It’s Google’s aim to...
by Charles (Chaz) Broersma | Nov 7, 2012 | Branding, Business Strategy, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Small Business
It’s easy to hide behind a curtain and “let business be business.” However, focusing on being a more likable business can do a lot to enhance your reputation among your community members, customers, and employees. 1. Your About Us Section This is the one place on your...
by Cazbah Staff | Sep 10, 2018 | Content, Content Marketing, Digital Marketing, Internet Marketing, Search Engine Optimization, SEO
Over the years, SEO has changed and evolved dramatically. We’ve seen SEO ranking techniques dominate and fade away, while other come to take center stage. Gurus, marketing leaders, and top internet brands have all published article upon article on the best SEO...