by Olivia Casella | Nov 7, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics
Do you know who your website audience is? Small businesses aren’t limited to the customers down the street thanks to modern shopping options. When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find...
by Olivia Casella | Jun 17, 2022 | Content Marketing, Sales, SEO, Small Business
I’ve been working in the Content Marketing field for a few years now and more and more I see small business owners struggling to juggle all their demands and determine what is actually a priority for their website. The bottom line is, content marketing is important...
by Charles (Chaz) Broersma | Sep 17, 2018 | Blog, Internet Marketing, SEO
Search Engine Optimization (SEO) is important because without it, your website may never get in front of the people who need to see it. However, for businesses in industries outside of marketing, understanding SEO can be confusing and many marketing companies...
by Olivia Casella | Apr 6, 2018 | Analytics, Business Strategy, Content, Digital Marketing, SEO
Do you ever sit in front of Google searching for your website listing under your favorite key terms? Do you feel a sense of anxiety when you notice your competitor ranked ahead of you on those key terms? You do? Great. Now STOP doing that! SEO competitive analysis...
by Charles (Chaz) Broersma | Jul 2, 2018 | Analytics, Content, Internet Marketing, Marketing, SEO, SERP, Small Business, Social Media
Small businesses have huge potential for growth and development online. However, it’s hard to know how exactly to get customers knocking on your door. Is your website producing results and generating revenue? How do you know if your small business website...