General Data Protection Regulation 2018: Does it Affect You?

by Cazbah Staff | May 23, 2018 | Content, Customer Relations, Legal, News

  The General Data Protection Regulation (GDPR) of 2018 represents the next step forward in data subject privacy rights and company accountability for the European Union. In the wake of previous data breaches and mishandling of subject data, regulations designed...

6 Truths About Building Links You Need To Know

by Matt Smith | Nov 7, 2017 | Business Strategy, Content, Internet Marketing, Link Building

One of the most misunderstood aspects of SEO is building links. Too many people engaging in SEO view link building as an exercise in quantity over quality. They go out and try to get as many links back to their website as possible. This could have the opposite...

Your 3 Step Guide to SEO Competitive Analysis

by Olivia Casella | Apr 6, 2018 | Analytics, Business Strategy, Content, Digital Marketing, SEO

Do you ever sit in front of Google searching for your website listing under your favorite key terms?  Do you feel a sense of anxiety when you notice your competitor ranked ahead of you on those key terms?  You do?  Great. Now STOP doing that! SEO competitive analysis...

THE 5 Cs

by jpitler | Oct 1, 2020

THE 5 Cs “The excuses that you made before COVID, about why you aren’t doing business on the Web, are not going to hold up post COVID:” “Our customers aren’t online.” “Our website is a digital brochure.” “We don’t get any business from our website.” “We...

How to Create a B2B Marketing Strategy that Works in 2024

by lbroersma | Apr 22, 2024 | Blog / News, Branding, Business Strategy, CEO, Content Marketing, Google Algorithm, Internet Marketing, Leads, Marketing, Niche Marketing, Sales, SEO, Small Business, Website, Website Design

  Listen, I get it. Creating a B2B marketing strategy that actually works can feel like trying to navigate a maze blindfolded. But here’s the thing: it doesn’t have to be that way. A clever strategy mixed with just the right touch of creativity is...