by Matt Smith | Jul 29, 2019 | Internet Marketing, Local SEO, SEO
It is well known that Google’s “Pigeon” update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though...
by Cazbah Staff | Oct 24, 2018 | Business Strategy, Customer Relations, Inbound Marketing, Marketing, Sales, Small Business
In today’s day and age, it’s essential for small businesses to have a well developed website so their target audience can find them online. However, small businesses also need to know how to increase foot traffic in store to maintain steady revenue growth. ...
by Charles (Chaz) Broersma | Nov 28, 2017 | Business Strategy, Content, Content Marketing, Digital Marketing, Manufacturing, Manufacturing Marketing, Marketing Data, Niche Marketing, Small Business
Before jumping into the realm of developing large quantities of content for your manufacturing marketing plan, you must first understand what content marketing is. Put simply, it is a form of marketing created with the purpose of increased profitability,...
by Charles (Chaz) Broersma | Jun 29, 2018 | Content Marketing, Customer Relations, Email Marketing, Internet Marketing, Marketing
Email marketing is an excellent way to get a hold of customers and generate new business leads. But many small businesses fall into common bad practices in their hurry to make connections. Here are some of the best email marketing strategies that will come in...
by Cazbah Staff | Dec 21, 2017 | Content, Content Marketing, Customer Relations
Your content marketing strategy should be focused on one thing; moving your prospect to the next step of the buying process. By providing your readers with valuable, high quality content that answers their questions and solves their problems, you stand a good...