by Olivia Casella | Jan 15, 2018 | Business Strategy, Customer Relations, Mobile, Sales, Technology
In our modern world, businesses are bigger, their influence is larger, and they’re connecting with customers out of state or even out of country. Even if you’re a small scale operation, some travel will be necessary to meet with your customers. And, if you want to...
by Dawn M. Smith | Feb 14, 2018 | CEO, Employees, Training
Frequent Feedback Most people do their absolute best in a job when there’s a little help. Studies have shown that giving feedback to employees shows the support and encouragement they need to perform better at work. Similarly, great...
by Olivia Casella | Jul 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
A marketing plan is solely designed to generate new customers or new leads, right? Wrong! This happens to be one of the biggest misconceptions made by many small business owners out there. A well-designed marketing plan is much more just a “customer...
by P J Niegsch | Jun 30, 2020
Manufacturing Manufacturers must think differently to succeed on the Internet! Many small American manufacturers have all of their eggs-in-one-basket. The risk of having too few customers, who generate the majority of their revenue, can be a frustrating and dangerous...