How To Grow A Small Business And Get It to Scale

by Charles (Chaz) Broersma | Nov 8, 2017 | Business Strategy, Internet Marketing, Marketing, Sales, Small Business

  Lack of knowledge and a proper growth strategy for business owners have repercussions. It’s unfortunate, but rather common, to hear that an entrepreneur didn’t grow their small business, is not making money, or went bankrupt.   Sometimes, as a...

How to Use the New Google Analytics Audience Report

by Matt Smith | Sep 26, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Website Analytics

  The key to maintaining a successful and growing business is to understand and then connect with your target audience. But once you develop buyer personas, send out surveys, and have face to face meetings, how do you specifically interact with specific groups of...

3 Content Types: Understanding Your Content Marketing Options

by Charles (Chaz) Broersma | May 25, 2018 | Blog, Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing

  Content is king. Ok great, but many small businesses still aren’t publishing content, regardless of how much emphasis is placed on it. A major reason for this is a lack of understanding content marketing, what content actually is, and the lack of an...

5 Ways To Turn Big Data Into Marketing Data

by Charles (Chaz) Broersma | Nov 24, 2017 | Analytics, Big Data, Content, Content Marketing, Digital Marketing, Google Analytics, Marketing Data, SEO, Website, Website Analytics, Website Development

  The Internet and social media have permanently changed the way business is conducted. Companies, both large and small, are now moving away from the old interruptive advertising model to a content marketing model.   When businesses focus on creating...

8 Top Podcasts for Every Business Person

by Olivia Casella | Jan 29, 2018 | Business Strategy, Content Marketing, Inbound Marketing, Marketing, Sales, Small Business, Social Media, Technology

  Business related podcasts are a great way to stay connected with industry influencers and updated on current topics. The quantity and availability of podcasts seems to never end. There’s a podcast for every topic, industry, or affiliation you can imagine. So,...