by Charles (Chaz) Broersma | Feb 23, 2018 | Business Strategy, Customer Relations, Inbound Marketing, Internet Marketing, Small Business
“There’s gold in them there hills!” This was quite literally the rally cry that swept the nation after gold was discovered at Sutter’s Creek. By 1864 the gold rush had ended, leaving in its wake tens of thousands of broken men and women...
by Cazbah Staff | Sep 16, 2019 | Digital Marketing, Internet Marketing, SEM / PPC, SEO, Small Business, Website
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re trying to...
by Olivia Casella | Apr 22, 2019 | Digital Marketing, Internet Marketing, Small Business, Website Analytics
Everyone love free stuff…especially if it’s valuable or good quality. And I would argue that small business owners and entrepreneurs love free, valuable tools most of all. Especially if that free stuff allows them to be more productive, efficient, and...
by Charles (Chaz) Broersma | May 18, 2018 | Business Strategy, Content, Digital Marketing, Google Algorithm, Internet Marketing, Search Engine Optimization, SEO, Website
Optimizing your website pages will attract search engine crawlers and rank your site higher in Search Engine Results Pages (SERP). The higher you rank, the greater the traffic to your site and the higher possibility your targeted customers will make a purchase....