by Cazbah Staff | Oct 3, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Retail, Sales, Small Business
Many small retail business owners are slowly (and sometimes not so slowly) watching their profits being whittled away by large online retailers. Although small businesses make up the majority of companies in the U.S., they still struggle to compete with these...
by Olivia Casella | Jan 19, 2018 | Buyer's Journey, Content, Content Marketing, Customer Relations, Inbound Marketing, Reviews, Sales, SEO, Small Business
Unlike the Broadway musical of the same name, the AIDA that I am referring to is not the story of the timeless love between a Nubian princess and an Egyptian prince, but rather the 4 “timeless” fundamental elements of effective marketing...
by Matt Smith | Jul 18, 2018 | Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Key Performance Indicators, Marketing Data, Website Analytics
If you’re going to make it online, you need to make sure you’re optimizing your website for valuable keywords. That’s no big surprise. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the...
by Charles (Chaz) Broersma | Apr 20, 2018 | Content, Digital Marketing, Social Media, Website Development
There’s nothing better than a fired-up client … a client eager to spend resources and energy on reaching clients in a smart way … a client ready for results and willing to do what it takes to get them. And there’s nothing worse than having to tell that client...
by Charles (Chaz) Broersma | Feb 9, 2018 | Marketing, Sales, Small Business
When you boil it all down, success online is dramatically affected by only one thing! I’m an entrepreneur, probably like many of you reading this, and can attribute my continued success over these 18 years to one basic principle, focus. ...