by Olivia Casella | Jan 19, 2018 | Buyer's Journey, Content, Content Marketing, Customer Relations, Inbound Marketing, Reviews, Sales, SEO, Small Business
Unlike the Broadway musical of the same name, the AIDA that I am referring to is not the story of the timeless love between a Nubian princess and an Egyptian prince, but rather the 4 “timeless” fundamental elements of effective marketing...
by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design
For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an extremely important...
by Olivia Casella | Feb 19, 2018 | Business Strategy, Employees, Small Business, Technology
A lot of the idea of American capitalist culture comes from a focus on the individual rather than the group. After all, at the core of the “American Dream” is the idea that “hard work will make you successful” and “pursue your dreams and make them realities”....
by Olivia Casella | Dec 8, 2017 | Content, Content Marketing, Featured Contents, Internet Marketing, Marketing, Mobile, Search Engine Optimization, SEO, Uncategorized
A website is a must-have for any successful business today. Internet marketing is possibly the most important part of your marketing and sales plans. People enjoy shopping online, and even if they can’t or don’t buy through a website, the ability...
by Cazbah Staff | Mar 15, 2024 | Blog, Business Strategy, Internet Marketing, Marketing, Small Business, Website Design, Website Development
Are you ready to finally move your business into the next stage of success? Thinking about getting a pro to build your website? You’re on the right track. Professional website builders offer more than just a slick site. By enhancing your digital...