by Charles (Chaz) Broersma | Nov 17, 2017 | Business Strategy, Content, Content Marketing, Internet Marketing, Marketing, Mobile Marketing, Mobile Search
Doing business has always been about connections. There was a time when business could be done with a handshake and a beer. Mobile search changed all that. Today, it’s a digital handshake and an emoji beer. You need to meet your customers where...
by Olivia Casella | Apr 23, 2018 | Business Strategy, Customer Relations, Inbound Marketing, Marketing, Sales, Small Business
Throughout The Office, the beloved character Michael Scott has graced us with several memorable life quotes to live by. Yes, The Office is just a comedic show, but if we dive a little deeper into the characters, we can actually learn some valuable business lessons....
by Charles (Chaz) Broersma | Jul 25, 2012 | Content, Internet Marketing, Marketing, SEO
A website needs to be optimized for search engine ranking, but ultimately it’s primary job is to put useful information into the hands of online searchers. In order to get more web traffic, you must cater to human beings first and search engines second....
by Olivia Casella | Dec 19, 2017 | Business Strategy, Buyer's Journey, Customer Relations, Inbound Marketing, Internet Marketing, Marketing
Inbound marketing is one of the most crucial elements of your business’ success. However, you need to use the right strategies and techniques or you could miss out on major opportunities and fall into common pitfalls. Use the guide below to understand...
by Olivia Casella | Mar 31, 2014 | Blog, Business Strategy, Buyer Personas, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
Are your customers today just like your customers 10 years ago? Probably not. Because small business’ customers are continuously changing, small businesses must change marketing tactics as well. While keywords and SEO will always remain important, they...