Tips to Create Marketing Communications that Reach Your Ideal Customer

I’ve got a secret for you. The key to reaching your ideal customer with marketing communications isn’t some fancy algorithm or expensive ad campaign. Nope, it’s all about understanding who your ideal customer really is and speaking their language....

Is it the Peter Principle, the Peter Pan Principle, or What?

  Discussing the Cazbah internet marketing process to business owners in manufacturing and industrial distribution recently reminded me of the Peter Principle definition which generally states, “Employees within a business will rise to their own level of...