by Matt Smith | Oct 31, 2018 | Business Strategy, Digital Marketing, Internet Marketing, LinkedIn, Social Media
LinkedIn is the place to be if you want to grow your professional networks. Any business person worth their salt will most likely have a personal profile on LinkedIn or at least one for their business. LinkedIn is where you go to make connections, interact with...
by Olivia Casella | Jan 28, 2019 | Business Strategy, Content, Digital Marketing, Instagram, Internet Marketing, Marketing, Small Business, Social Ads, Social Media
Instagram has been silently taking over the social scene the past few years. With the growing number of active users, and inherent beauty of the platform, more and more businesses are starting to take advantage. However, Instagram for small business...
by Matt Smith | Jun 12, 2019 | Branding, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
Once in awhile, I have clients who ask about changing their website domain name and rebranding their small business. In most situations, I wouldn’t recommend changing the domain name of an established site, particularly if the majority of your traffic is...
by Dawn M. Smith | May 29, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business, Website Design, Website Development
As a business owner, it is important to not only ask, but to learn how customers are accessing information about your business. The internet has indeed influenced this a great deal over the years. Now with iPads, tablets, and mobile phones that act more like...
by Dawn M. Smith | May 30, 2018 | Branding, Business Strategy, Content Marketing, Customer Relations, Digital Marketing, Internet Marketing, Marketing
Adding a digital strategy to your internet network marketing plan can help you build an audience for your business on the web through social media, videos, content marketing, infographics, email etc. However, building the network itself goes well beyond basic online...