7 Steps to Create a Marketing Plan for a Small Business

by Olivia Casella | Jul 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business

  A marketing plan is solely designed to generate new customers or new leads, right? Wrong! This happens to be one of the biggest misconceptions made by many small business owners out there. A well-designed marketing plan is much more just a “customer...

Get More Web Traffic Now: Avoid These 6 Common Practices

by Charles (Chaz) Broersma | Jul 25, 2012 | Content, Internet Marketing, Marketing, SEO

  A website needs to be optimized for search engine ranking, but ultimately it’s primary job is to put useful information into the hands of online searchers. In order to get more web traffic, you must cater to human beings first and search engines second....

Why Small Businesses Need Online Lead Management Tools

by Cazbah Staff | Nov 5, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Analytics

74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don’t use an online lead management tool either, and that’s where the problem occurs.  It’s great when we get a customer who has an ecommerce...

10 Shocking Truths about B2B Internet Marketing

by Charles (Chaz) Broersma | Nov 16, 2017 | Business Strategy, Content, Content Marketing, Email Marketing, Internet Marketing, Marketing, Sales, Search Engine Optimization, SEO, Small Business, Website Development

  Internet marketing has come a long way in a very short period of time. Today, marketing your business requires a well-thought-out strategic approach in order to stay ahead of your competition.   Applying a haphazard approach to your internet marketing...

What’s Your Small Manufacturing Business’ Value Proposition?

by Matt Smith | Mar 20, 2019 | Branding, Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website

  Your Unique Value Proposition (UVP) is what separates your small manufacturing business from your competitors. It’s what makes your small business stand out. If you don’t know what’s special about your small business and you don’t proudly declare and market...