by Cazbah Staff | Oct 15, 2018 | Content, Internet Marketing, Landing Page, SEO, Website Development
Many times, people may only think they have one landing page on their website; their homepage or a different high-traffic page. This is not correct. In fact, every page on your website could be considered a landing page! This is why it’s essential...
by Dawn M. Smith | Feb 5, 2020 | Content, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Website
When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I’ll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The...
by Olivia Casella | Dec 22, 2017 | Blog, Blogging, Content
Writing a memorable headline matters if you want to boost traffic and gain conversions. For any website, these key metrics indicate success in both the short and long term. If you want to improve your click-throughs and gain conversions, you need to start by...
by Cazbah Staff | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I see...
by Cazbah Staff | Jun 27, 2018 | Blogging, Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Website, Website Design, Website Development
Maybe you have an amazing product. Maybe you think you’ve done all you can to optimize your small business website, but you still aren’t seeing high ranking and the incoming traffic numbers you were expecting. Why? Search engines don’t rank all page results...