E-mail Marketing
Maintaining regular and frequent contact with your existing and prospective customers is crucial to your success on the Internet. E-mail marketing has been proven to be quite effective for this.
Cazbah provides you with the ability to conduct e-mail marketing campaigns to get your message out, all of which are statistically tracked on an individual campaign basis.
Your Dedicated Account Manager will assist you with:
- E-mail List Building
- E-mail Promotions
- Statistics and Analytics
E-mail List Building
We start with any list of e-mail addresses you have obtained through your business relationships. Growing your e-mail list is something that happens over time. All new customers and sign-ups through your site will be added to your e-mail list.
E-mail Promotions
When developing a promotional e-mail campaign, your dedicated account manager will work directly with you to make sure that it's a success! Our goal is to help you create effective marketing that piques your reader's interest, or a promotion that generates more revenue for your business.
Promotional campaigns allow you to send purchase incentives (discount or coupons) to your existing customers and prospects. Typical incentives include dollar amounts or percentages off an order placed online. This can be done easily by creating a promotional code that fits the specific needs of your promotion.
Statistics and Analytics
Our e-mail marketing tools allow us to track results in order to fine tune your message and your target distribution lists. These tools are powerful and very effective at telling us how well we are reaching your intended audience.
Once your campaign has been sent, Cazbah’s advanced reporting features allow you to view e-mail statistics such as recipients, reads, forwards, click-throughs, bounce-backs, etc. This information is useful for refining content, message and creating more targeted lists of prospects and customers. Your dedicated account manager will interpret the results of the newsletters and e-mail promotions that you send.
Let us show you how to succeed online. Contact us today:
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